Live Webinar

Behind the website redesign: What the process really looks like

A candid roundtable with cultural institution leaders and the digital team that built their new sites. What they planned for, what surprised them, and what made it work.

Thursday, April 23, 2026  |  2:00 PM EST

If you want your website redesign to go smoothly, you need to hear this.

Everything about a major website redesign is high stakes. Hear directly from museum leaders who took the plunge, invested in a new digital experience, and lived to tell the tale.

In a candid conversation with Big Sea's own digital strategy team, three nonprofit executives will share what they learned, how they tackled unexpected challenges, and how you can leverage their big wins.

 

What we'll cover in 60 minutes:

01

How to love your new design.

Bring your look and feel to life online without diluting your brand or introducing accessibility risks.

02

How to spotlight your programming.

Amplify community programming with seamless registration and ticketing.

03

How to collaborate with an agency.

Let's get into it. Hear how nonprofit and agency teams worked through challenges and opportunities.

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For cultural institution leaders who are ready to move.

You're in marketing or leadership at a museum, zoo, art center, aquarium, botanical garden, or cultural destination. You've already decided a redesign needs to happen. Maybe you're scoping agencies. Maybe you're building your internal project team. Either way, you want to walk in prepared.

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Meet the panelists

Andrea Nalls

Andrea Nalls

President & CEO, Dunedin Fine Arts Center

Billy Somerville

Billy Somerville

Senior Director of Marketing and Communications, Tampa Bay History Center

Kate White

Kate White

Chief Marketing Officer, Glazer Children's Museum

Kristen Quinley

Kristen Quinley

AVP, Brand & Digital, Big Sea

Maria Mora

Maria Mora

Content Director & Brand Strategist, Big Sea

“

The team at Big Sea was collaborative, timely, efficient, and listened to our specific needs. They were very clear in the timeline, costs, steps needed, and specific outcomes. I was most appreciative of their willingness to design and implement solutions that fit our needs, and not use a cookie-cutter approach.

Mark Vargas

COO & Director of the Library and Archives, The Revs Institute

Live webinar

Behind the website redesign: What the process really looks like

Thursday, April 23, 2026  |  2:00 PM ET

Sign Up Now