10 Secrets to Maximizing Your Google Ad Grant
Our most-requested nonprofit webinar — now on demand.
Nonprofits keep asking us for this one. Watch the full recording and learn how to turn your $10,000/month Google Ad Grant into real traffic, leads, and impact — on your own schedule. Sign up and we'll send it straight to your inbox.
Get Expert Tips to Grow Your Nonprofit.
This webinar gives you the expertise and tools to prioritize high-value traffic, promote your resources creatively, and align every campaign with your mission — whether you're new to Google Ad Grants or refining what you've already got.
What you'll learn
- Conduct in-depth keyword research to reach the right audiences
- Create content that fits your Ad Grants strategy and boosts organic SEO
- Set up GA4 and Google Tag Manager for precise tracking and insight
- Design landing pages that lift engagement and cut bounce rates
- Use conversion tracking to unlock advanced bidding strategies
- Build a negative keyword list to filter out irrelevant traffic
- Spot and act on creative opportunities for new campaigns
Big Sea webinars have provided our team with more actionable insights and clarity than we've gained from more intensive engagements with other agencies. What sets the Big Sea team apart is not just what they teach, but how they teach it. They make complex marketing concepts accessible, even for audiences without a marketing background.
Rebecca Ward
Partnership Development, Teaching & Learning Alliance
Google Ad Grants is a great benefit to marketing teams like ours. However, we weren't able to dedicate staff time to figure out how to best use it. With their guidance, we went from struggling to start to sustained results that further our mission.
Veena Harbaugh
Marketing Director, B Lab US and Canada