10 Secrets to Maximizing Your Google Ad Grant

This webinar will give you the expertise and tools to prioritize high-value traffic, collect contact information using creative resource promotion, and align your campaigns with your mission. Whether new to Google Ad Grants or looking to refine your efforts, this webinar will leave you ready to take action.

During this webinar, you'll learn how to:

• Conduct in-depth keyword research to target the right audiences effectively
• Create content that aligns with your Google Ad Grants strategy and boosts organic SEO
• Set up Google Analytics (GA4) and Google Tag Manager for precise tracking and data insight
• Design landing pages that increase engagement and reduce bounce rates
• Use conversion tracking to unlock advanced bidding strategies
• Build a negative keyword list to filter out irrelevant traffic
• Identify and leverage creative opportunities for new campaigns

"Google Ad Grants is a great benefit to marketing teams like ours. However, we weren't able to dedicate staff time to figure out how to best use it. With their guidance, we went from struggling to start to sustained results that further our mission."
Veena Harbaugh, Marketing Director, B Lab US and Canada