BUILDING YOUR STORY BANK GUIDE
Stop Scrambling
for Stories.
Start Building a System.
Discover how to create an internal story bank that fuels fundraising, board engagement, volunteer recruitment, and year-round communications.
Download this guide so you can:
- Systematize story collection
- Capture impact as it happens
- Create a searchable, campaign-ready story bank
- Tie storytelling to your fundraising goals
Turn Your Everyday Impact into a Narrative Pipeline That Powers Fundraising Year-Round
Most nonprofits aren’t short on impact. They’re short on processes that help you share that impact with the rest of the world.
This ebook helps you fix all that.
Building Your Story Bank is a practical, step-by-step guide to building the internal infrastructure your organization needs to gather stories consistently, ethically, and in alignment with your mission. It helps you move from reactive storytelling to intentional narrative leadership.
You'll learn how to
01
Create internal story intake forms and workflows
02
Train staff to recognize and record story moments in real time
03
Gather stories without disrupting client relationships
04
Create ethical guardrails and consent standards
05
Organize stories so they’re searchable and campaign-ready
06
Align stories with fundraising goals and donor personas
What This Guide Helps You Solve
"We Only Collect Stories When We Need Them.”
“Our Program Team Is Overwhelmed.”
“We’re Not Sure We’re Handling Consent Correctly.”
“We Keep Repeating the Same Examples.”
"Big Sea’s expertise in marketing, client storytelling, and HubSpot has significantly enhanced our outreach and engagement. From crafting compelling donor communications to optimizing our campaigns, their team is both strategic and creative."
Laura Chandler, VOA Southeast
Chief Strategy & Innovation Officer
