ON-DEMAND WEBINAR

Beyond Likes

Social Media Strategies That Actually Change the World

For mission-driven organizations ready to build purpose into every post—and drive real impact.

Your purpose is powerful—but is your social media breaking through the digital noise?

In this webinar, Big Sea’s social strategist Aviva Campbell and designer Krista Gargano provide tips to help you turn passive feeds into active movements.

We cover advanced strategies for organic and paid campaigns, practical design tips (even if you’re not a designer), and real-world case studies from nonprofits doing mission-aligned social right.

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What You'll Learn

This intermediate-level webinar is designed for mission-driven marketers, nonprofit communicators, and anyone ready to get more from their social media presence.
Building paid social campaigns that scale your impact

Go beyond boosting posts. Learn how we segment audiences, tailor messaging, and retarget for maximum reach. Includes snapshots from advocacy campaigns and health initiatives that delivered measurable outcomes.

Crafting visuals that stop the scroll—no design degree needed

We’ll walk through how to build branded Canva templates and organize your account for smooth internal collaboration and partner sharing. You’ll also get tips for creating assets that look pro, even without a creative team.

Partner toolkits that actually get used

Discover how we design ready-to-deploy packages with editable content, shareable videos, and amplification guides partners actually want to use. Includes examples from public health coalitions and national advocacy orgs.

Content calendars that drive consistency and responsiveness

See how we plan monthly content across platforms while leaving space for reactive moments. Our calendar system balances structure with flexibility and aligns posts to measurable goals.

Collecting authentic video from people who aren’t creators

Learn our method for helping staff, community leaders, and stakeholders contribute impactful videos using mobile-friendly tips, mini scripts, and low-lift capture tools.

Measuring what matters (and proving your impact)

Understand how to track meaningful engagement and not just vanity metrics. We’ll share how we use KPIs to tweak campaigns in real time—and build reports that resonate with funders and stakeholders.