Beyond Likes
Social Media Strategies That Actually Change the World
September 25 | 2 PM EDT/ 11 AM PDT
For mission-driven organizations ready to build purpose into every post—and drive real impact.
Your purpose is powerful—but is your social media breaking through the digital noise?
Join Big Sea’s social strategist Aviva Campbell and designer Krista Gargano for a free webinar that will help you turn passive feeds into active movements.
We’ll cover advanced strategies for organic and paid campaigns, practical design tips (even if you’re not a designer), and real-world case studies from nonprofits doing mission-aligned social right.
What You'll Learn
This intermediate-level webinar is designed for mission-driven marketers, nonprofit communicators, and anyone ready to get more from their social media presence.
01
Building paid social campaigns that scale your impact
Go beyond boosting posts—learn how we segment audiences, tailor messaging, and retarget for maximum reach. Includes snapshots from advocacy campaigns and health initiatives that delivered measurable outcomes.
02
Crafting visuals that stop the scroll—no design degree needed
We’ll walk through how to build branded Canva templates and organize your account for smooth internal collaboration and partner sharing. You’ll also get tips for creating assets that look pro—without a creative team.
03
Partner toolkits that actually get used
Discover how we design ready-to-deploy packages with editable content, shareable videos, and amplification guides partners actually want to use. Includes examples from public health coalitions and national advocacy orgs.
04
Content calendars that drive consistency and responsiveness
See how we plan monthly content across platforms while leaving space for reactive moments. Our calendar system balances structure with flexibility and aligns posts to measurable goals.
05
Collecting authentic video—from people who aren’t creators
Learn our method for helping staff, community leaders, and stakeholders contribute impactful videos—using mobile-friendly tips, mini scripts, and low-lift capture tools.
06
Measuring what matters (and proving your impact)
Understand how to track meaningful engagement and not just vanity metrics. We’ll share how we use KPIs to tweak campaigns in real time—and build reports that resonate with funders and stakeholders.
"Big Sea webinars have provided our team with more actionable insights and clarity than we've gained from more intensive engagements with other agencies. What sets the Big Sea team apart is not just what they teach, but how they teach it. They make complex marketing concepts accessible, even for audiences without a marketing background."
Rebecca Ward, Partnership Development, Teaching & Learning Alliance